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Spread the word (stakeholder kit)

Community sport should be a place where everyone feels welcome, safe and respected. The assets below can help clubs, players, volunteers and families learn about building inclusive environments and respond to hate and discrimination when it occurs.

Guidance for managing social media content

This campaign includes spokespeople and themes about racism. Your social media channel must have clear moderation and monitoring processes in place. This will help protect the spokespeople and staff from exposure to racist and harmful comments and organised trolling events.

We recommend you:

  • include a content warning to alert your audience to the content of your post, i.e: ‘Content warning: This material contains explicit mentions of racism’
  • post to your channel when you can actively moderate comments
  • disable comments when you cannot moderate posts
  • delete racist or harmful comments and block users as needed.

Find detailed guidance on monitoring your social media on Victorian Government Social Media Operational Guidelines.

Guidance for responding to questions is also outlined in the stakeholder kit guide.

Download Campaign stakeholder kit guide

Download campaign assets

The following assets are included in each zip folder:

  • for print
    • A3 poster - high-resolution with print marks
  • for web
    • A3 poster - low-resolution
    • Square social media tile - 1080 x 1080 px
    • Portrait social media tile  - 1080 x 1350 px
    • Portrait social media tile - 1080 x 1920 px
    • Landscape social media tile - 1200 x 628 px.

All sports (campaign hero)

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Netball (Lee's story)

person holding netball with text 'Racism doesn't belong in our game' with link to 'sport.vic.gov.au/anti-racism

AFL (Nabil's story)

referee blowing whistle with text 'Racism doesn't belong in our game' with link to 'sport.vic.gov.au/anti-racism

Basketball (Sharin's story)

person with black tshirt on basketball court with text 'Racism doesn't belong in our game' with link to 'sport.vic.gov.au/anti-racism

Tennis (Tawa's story)

person holding tennis racquet with text 'Racism doesn't belong in our game' with link to 'sport.vic.gov.au/anti-racism

Football (Gülcan's story)

person holding soccor with text 'Racism doesn't belong in our game' with link to 'sport.vic.gov.au/anti-racism

Cricket (Avtar's story)

Person wearing turban with text 'Racism doesn't belong in our game' with link to 'sport.vic.gov.au/anti-racism

Rugby (Chloe's story)

person in rugby uniform with text 'Racism doesn't belong in our game' with link to 'sport.vic.gov.au/anti-racism

Learn more about the Racism doesn't belong in our game campaign.

Page last updated: 25 Jun 2026
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