Three in five Australian women are not sufficiently active to benefit their health and one in five women don’t do any physical activity in a week.
VicHealth looked at the reasons behind this physical activity gender gap and found that over half of Victorian women worry about being judged while exercising. For more than 40 per cent, this feeling of embarrassment or intimidation is so strong it actually stops them from taking part in sport or exercise all together.
That’s exactly why VicHealth’s new This Girl Can – Victoria campaign is resonating with so many women across the state. This Girl Can – Victoria is about empowering women to feel comfortable in their bodies and in public spaces like sports clubs and gyms. It aims to inspire, motivate and support women to get physically active, no matter how they look, how good they are or how sweaty they get.
Sports and recreation organisations play a key role in supporting Victorian women to be active and VicHealth is encouraging them to get on board the campaign. Sports clubs, gyms and rec centres are encouraged to use the campaign to help get more women and girls active in their area.
That’s exactly what Latrobe Leisure did to encourage women in the Latrobe Valley region to get physical. The council, in partnership with Gippsport and VicHealth have put a local spin on the This Girl Can - Victoria message with Gippy Girls Can. The aim is to create a community where seeing active, empowered women is the norm and is celebrated.
But this isn’t just about inspiring women – it’s about creating fun, flexible and female-friendly opportunities for locals to get moving. The council and Gippsport, with support from the Victorian Government, are offering a range of activities for women in Gippsland to get involved in like Rock Up Netball, mums and bubs gymnastics, Soccer Mums and stand up paddle boarding in local swimming pools!
Gippy girls are proving they certainly can, with hundreds sharing their tips and experiences on social media and taking up the free activities on offer.
VicHealth is hoping other local councils, sporting associations, clubs and recreation centres across the state will get on board and share the This Girl Can – Victoria campaign with women in their communities.
Sports organisations are also encouraged to get involved with the Victorian State Government’s Change our Game initiative, which aims to increase positive attitudes towards gender equality in sport by elevating the profile of women and girls in sport and driving opportunity for women to take on leadership roles within the sector.
Your organisation can become an official campaign supporter. You can also download VicHealth’s free guide to making your club or facility more welcoming for women and girls.
Check out all things This Girl Can - Victoria on Facebook, Twitter and Instagram and follow #ThisGirlCanVIC
Also, check out Change our Game on Facebook, Twitter and Instagram @changeourgame and follow #ChangeOurGame